The New York Times recently covered the trend here:
I wish I could hire Sue Kim to name my paintings... though I might ask for a little more of a link between content and title. I am notoriously horrible at naming — I want to create poetic names with meaning, but like my attempts at novel writing, I get about 1% there and give up. Once, my mom and sister Julie offered to name all my works. I handed over the inventory list with both relief and trepidation. What I got back was impossibly representational and utilitarian! "Rooster"? "Girl with Watermelon"? Not fit for an arteest at all!
So, what I'd like is the paint-can equivalent of the middle ground between "Medium Yellow" and "Trip to the Moon with a Monkey". Help me professional namers!!